How to Pitch a TV Show
Posted on: Jan 07, 2025

Despite the pretty intense pessimism that’s floating around Hollywood these days, networks and streamers are always looking for ideas, and they’re especially keen on acquiring the next great idea. So, think of the negativity as a crying baby on a plane: ignore it, put on your noise-canceling headphones, get back to work.
Below are the key steps to pitching your show to streamers and networks. Keep in mind, there’s no one “right” way to do this—these are foundational guideposts to help you get started. You’ve got this.
1. Developing Your Concept
The first step in pitching an idea is, well…having an idea. Start by asking yourself: What is the story I want to tell that’s unique to me? This story doesn’t have to be fiction—the world could use some fresh, unscripted ideas as well.
It’s also important to scan the marketplace for gaps. Are there types of shows or perspectives that are missing? While pitching a derivative idea isn’t necessarily bad, adding your unique energy and spin can really make it stand out.
Once you have your concept, write up a logline and a synopsis that are compelling and concise. Think of it this way: if a stranger asked you about your idea in an elevator, could you hook them before they reached their floor, and before you had the chance to creep them out in general? If so, great. Your idea is ready to rock.
2. Building Your Pitch Materials
This is arguably the most important step, because plenty of people have ideas, but very few put in the work to bring them to life. Depending on your concept, this could mean writing a treatment or even an entire pilot script. For unscripted ideas, you might not write a script, but you can still outline the structure, main characters and flow of the show.
This is also a great time to flesh out the characters or plan future episodes, compiling your ideas into a Google Doc or a series bible. Consider adding visual elements, like mood boards or illustrations, to help define the tone and vibe of your show. Anything you create now will enhance your future pitches and, most importantly, help you stay excited and focused on your idea.
All your efforts will pay off in the pitch room, helping the executive you’re speaking with to fully grasp the world of your show. Sometimes, people need to be spoon-fed—so don’t hold back! Especially since the executive you’re pitching to on Zoom might not even be wearing pants.
3. Using Your Resources to Find the Right People
Life is all about connections. Start by making a list of all the industry contacts you know—whether through friends, acquaintances or relationships you’ve nurtured over time.
Once you’ve compiled your list, focus on the best ways to reach out. This might include personalized emails, going through a manager or agent, or even a friendly text (if appropriate). If your network currently consists of your dog and the barista at your favorite coffee shop, fear not! Industry mixers, festivals and networking events are great places to meet executives and pitch your idea.
While building connections, research the networks and streamers that are the best fit for your show. Consider the tone, target audience and subject matter. For example, if you’re pitching a steamy true crime thriller, maybe skip Disney+ and look to a platform like HBO Max or AppleTV+ instead.
4. Presenting Your Pitch
Now that you have your pitch materials ready and meetings set up, it’s time for the main event—the pitch. First, let’s level-set the stakes. While your pitch is important, remember that this might be your first pitch meeting, but it won’t be your last (unless you do something really stupid…like performing close-up magic).
The most important component of your pitch is to have fun and be as authentic as possible. Practice beforehand with friends or people who have experience in the industry. A polished delivery can make a big difference.
Pitch meetings typically start with a brief intro about who you are, followed by the heart of your presentation. This should cover key elements like the title, logline, main characters, show structure and target audience. One crucial question your pitch should address is: Why this show? Why now? The more effectively you can answer that, the smoother your pitch will go.
Don’t be afraid to inject humor and levity if it fits your personality or the tone of the show. Once you finish your pitch, open it up for questions that you would have ideally prepared for ahead of time. Lastly, congratulate yourself for doing this. There are some people who are scared to talk to their dentist. You just accomplished an amazing feat and like anything else in life, the more you pitch, the better you’ll become at it. Get out there, and good luck. Can’t wait to see your name in the credits.
Brendan Fitzgibbons is a comedy writer and actor living in Los Angeles. He’s written for Comedy Central, The Onion, NBC, HuffPost and Bravo. As an actor, he’s appeared on Comedy Central, MTV and “Full Frontal with Samantha Bee.” His podcast, “Spiritual As****e” was named a Top Indie Podcast by Stitcher.
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