4 Ways to Promote Yourself as a Crew Member Through Social Media
Posted on: Dec 10, 2024

In another Staff Me Up blog, I mentioned the importance of personal branding and social media. But how can we effectively use these platforms to market ourselves and showcase our skills while connecting with others? It’s crucial to differentiate, because no one wants to have surface-level relationships with people who only reach out for selfish reasons. Let’s take a look and see how we can maximize on these platforms.
LinkedIn has become the go-to platform for many business professionals, and industry professionals are no different. It gives you the opportunity to not only post pictures with a nice caption, but tell a true story, walk people through your journey, and quite literally post your resume and experience with bullet points. We also get to deep dive into others’ personalities and what sets them apart.
LinkedIn keeps you on your toes by seeing all the advancements, and at the same time, seeing the triumph from others who’ve gone without work for months or even years. It gives you community and reminds you how you’re not alone. There are hashtags that proclaim that people are #desperate for work, which is a sign of how tough getting employment is across any industry. Another good thing about LinkedIn is that you can show off your skills that transfer across industries.
Facebook allows you to have a business page, where you can have unlimited followers (compared to the maximum 5,000 friends), make money for your content, and use Facebook ads. This gives room for crew members to utilize their creative skills in generating content that not only pays them, but could be used as a “portfolio” of sorts when needing to send proof of their work for jobs they apply for.
Instagram also has many of the same features, as they are both owned by Meta. However, one huge difference is the demographic. You can use this to your advantage if you consider that many of the users are likely not only more tech savvy, but are up to date with the latest trends that draw a lot of engagement. Another way to increase engagement is the collaboration tool, where users who may not follow you or know who you are, let alone what you do, are now introduced to you through someone they follow. On a personal level, this has been a way for me to find out about others in my industry and the many talents they have. Speaking of which…
Multi-hyphenates
Social media is crucial as a multi-hyphenate. People must be aware of what you do as soon as they check your page out, regardless of what platform you use. If you’re a hairdresser and actress, we should see videos, reels, and/or pictures of both. If you’re a dolly grip, but also a musician, we should see proof of you in action in both of your skill sets. There’s nothing wrong with claiming yourself as anything you want to be in the future from an aspirational standpoint, but when people see proof, it shows your legitimacy and how serious you are about your craft.
Once you determine what your strengths are, as well as your goals as a creative and in business, it’ll help you determine which platform works for you. It may be more than one, which is okay. You want to be very specific and not just aim to reach any and everybody. The objective is to maximize on these platforms while showcasing your skills.
Andrea Tucker is a writer/producer in sports and entertainment.
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