The Changing Landscape of TV Production in 2025
Posted on: Jan 28, 2025
Photo Credit: LightField Studios // ShutterstockWe all know that the TV production industry is undergoing a rapid transformation. In 2025, this change will be driven by technological advancements, shifts in audience consumption habits, and likely more that we can’t yet know. From remote work becoming the norm to the increasing influence of AI tools and the ever-expanding dominance of streaming platforms, these trends are reshaping how content is produced, and how hiring and workforce dynamics are evolving.
Remote Work
Love it or hate it, remote work is here to stay. While certain aspects of production, like on-set filming, still require physical presence, many pre- and post-production tasks, such as scriptwriting, editing, sound design and even virtual pre-visualization, are now conducted remotely. This shift is often for the better, as it has broadened opportunities for professionals across the globe. Producers are no longer constrained by geographic proximity when hiring crews, allowing them to tap into a wider pool of specialists. However, this also means increased competition for jobs, as candidates from anywhere can now apply.
For production companies, remote work reduces overhead costs, such as office space and on-site facilities. Nowadays, many shows keep their production managers and coordinators remote, allowing them to handle logistics from afar. However, remote work also presents challenges, such as managing teams across time zones, maintaining consistent communication and ensuring cybersecurity when working with sensitive content. Tools like Zoom, Slack and specialized cloud-based editing software have become indispensable for managing these remote workflows.
Streaming and Digital Platforms
By now, it seems everyone in the industry has at least some experience working for a streaming or digital platform. The dominance of platforms like Netflix, Disney+, YouTube and TikTok has radically altered the landscape of TV production. These platforms have not only redefined how content is consumed, but also how it is created. In 2025, the focus remains on high-quality, diverse and often niche programming to cater to a global audience with varied tastes.
The demand for original content is higher than ever, with streaming giants competing fiercely to retain and expand their subscriber bases. This has resulted in a significant boost in production budgets, but it has also increased pressure on production teams to deliver faster, and at scale. For professionals in the industry, this means more job opportunities, particularly in writing, directing, and post-production roles. It also means adapting to the faster-paced, data-driven approach of digital and streaming companies, which often use viewer analytics to inform creative decisions.
AI Tools
Artificial intelligence has caused a lot of concern for our industry over the past couple years, but when applied correctly, it can be a fundamental tool in TV production. AI technologies are great at streamlining workflows, enhancing creative processes and even helping with hiring practices.
AI can be used in all aspects of production. In pre-production, AI is being used to analyze scripts for pacing, tone and audience appeal, as well as using generative AI to assist with creating storyboards, concept art and even drafting initial script ideas. Some productions have invested in AI-driven cameras and drones to help DPs and directors by automating complex shots.
Virtual production technology, such as LED volumes, combines AI and real-time rendering to create immersive environments without the need for extensive location shoots. When it comes to post-production, AI can seem threatening because editing software powered by AI can automate tedious tasks like syncing audio, sorting footage, and color grading—all skills often employed by assistant editors.
Mastering these AI tools could allow these editors to perform their tasks more efficiently and make them essential to the crew. AI-driven tools also make it easier to create localized versions of content, including dubbing and subtitling. Love it or hate it, AI is here to stay, and it seems at the very least beneficial to learn to use to improve your job, rather than waiting around to see if it’ll replace it.
Impact on Hiring and Workforce Dynamics
With the new year, we will continue to see shifts in the way productions crew up for shows. The industry has become increasingly competitive, leading to many of us being out of work for months at a time. But there is hope. By learning these new tools and adapting to the new industry, you can make yourself stand out from the crowd. Employers are now seeking candidates with technical proficiency in emerging tools, such as AI-based software and virtual production systems. Soft skills like adaptability, collaboration in remote settings, and cross-cultural communication are also highly valued.
The shift to remote work and global collaborations also means that production teams are often dispersed across continents. This diversity enriches the creative process, but requires strong project management skills to ensure seamless coordination. It also allows production workers to live in less expensive towns while still having access to the big industry hubs like Los Angeles and New York.
The fast-paced nature of streaming-driven production has led to shorter hiring cycles, with many jobs posted and filled within days. Platforms like Staff Me Up play a crucial role in connecting professionals to these opportunities. The industry continues to rely heavily on freelancers, who now need to be more agile than ever. Building a strong online presence, networking and continuously upgrading skills are essential for staying competitive. Many of us are having to pick up side hustles and develop other skills to get by, and while that can be stressful, it also allows us to build upon our skill set and become a more well-rounded professional.
While this evolving landscape presents numerous opportunities, it also comes with challenges. The pressure to keep up with rapid technological changes can be daunting, especially for smaller production companies and independent professionals. Cybersecurity threats, exacerbated by remote workflows, remain a pressing concern.
The industry’s adaptability and resilience offers hope. For those willing to embrace change and invest in continuous learning, the future of TV production is full of exciting possibilities. Professionals who combine creative vision with technological savvy will find themselves in high demand.
As the industry continues to evolve, so too must its workforce, adopting new skills and mindsets to thrive in a competitive industry. For those ready to adapt, the changing landscape is less a challenge, and more an opportunity to redefine the art and science of television.
Benjamin Hickson is an aspiring producer and production coordinator who has 4+ years experience working on various Film and TV projects. He has a background in Public Relations and served for six years in the military. He also has passion for travel and aims to increase LGBTQ+ representation in the entertainment industry.
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