Digital Hollywood CES 2024: 5 Key Takeaways for the Entertainment Industry’s Future

Posted on: Jan 17, 2024

Photo Credit: Consumer Technology Association

By Steffanie Bradley

The Digital Hollywood portion of this year’s CES conference in Las Vegas shed light on the latest advancements in the entertainment and technology industries, offering valuable insights that can guide companies and teams towards future mobility and success. From immersive experiences, AI integration, influencer marketing and more, here are our top 5 takeaways from CES 2024.

1. Ready Player Metaverse

Warner Brothers sold the IP rights of Ready Player One to Readyverse Studios for a metaverse adaptation. This will showcase the potential of immersive experiences for users, providing a glimpse into the future of the metaverse and entertainment alike.

2. AI Marketing & Tools

The integration of AI will continue to revolutionize processes in more niche ways. Industry-specific AI tools are in the works, such as an AI-assisted script reading and coverage tool that helps determine which pitches and screenplays should be further evaluated or passed on. Tools such as this will streamline the pitch process and help get creative content greenlit and out to audiences faster. Other AI tools have already helped the post-production process by determining where to edit footage, auto-transcription, automatic subtitles and more.

3. Influencer Marketing is Key

Brands are increasingly relying on influencer marketing to capture their target audience’s attention. Consumers trust influencers more than traditional advertising models, emphasizing the importance of connecting with influencers and audiences.

4. Demand for Personalized Ads

Tech streaming giants have reported various surveys from users who subscribe to ad-based accounts. Surveys show users wanting more targeted ads, with those receiving irrelevant ads citing negative experiences. The rise of streaming platforms has shifted marketing efforts primarily to social media platforms. Since most streaming services offer ad-free subscriptions, necessitating a focus on personalized ads to ensure consumer engagement.

5. Brand and Platform User Safety

Maintaining brand and platform user safety is essential in the AI era. Streaming brands must invest in robust systems to ensure user safety and privacy, moderating content and interactions to remove harmful or inappropriate material. By emphasizing authenticity and delivering high-quality content, brands can cultivate trust and loyalty, distinguishing themselves in a competitive market. Prioritizing safety and trust establishes a secure environment for users, fostering engagement and long-lasting relationships.

What It Means for Entertainment Companies

As a leading platform connecting professionals in the entertainment industry, entertainment brands can leverage these key takeaways to enhance their services and provide value to their users:

  1. Explore opportunities within the metaverse to connect professionals and promote collaborative projects, capitalizing on the potential for immersive experiences and new forms of content creation.
  2. Stay at the forefront of AI integration in the industry by offering services that cater to the needs of professionals, such as providing AI-assisted job recommendations and personalized career development tools.
  3. Embrace influencer marketing by collaborating with industry influencers to promote the platform and reach a wider audience of professionals seeking opportunities.
  4. Continuously monitor and enhance the platform’s safety features to ensure user trust and maintain a reliable and secure environment for professionals.

The Digital Hollywood portion of CES 2024 provided valuable insights into the future of entertainment, marketing and technology. By understanding and applying these takeaways, brands can further solidify their position as a trusted platform, offering innovative and personalized solutions to meet the evolving needs of the industry.

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